Alex Glenn runs automated.af and right2revenue.com. Everything Alex has done for the past 15 years has been focused on startups – working in-house and virtually to optimize their marketing and technology systems. After seeing the same pain points over and over, he decided to launch r2R with the purpose of putting in place scalable systems, testing and optimizing them, then instructing their teams to run them efficiently so there are no unnecessary costs to get to PMF or profit. This program is focused on a more specific stage in a tech startups’ lifecycle where crucial decisions are made around personnel and technology which could make or break their chances of success. The wrong setup, strategy, stack or taking too much time to develop the correct systems, could bury these organizations with < 18 month run-rates.