Email marketing has become mainstream and the noise is almost deafening.

However, email remains one of the most effective channels of customer acquisition for users that are able to mass customize the content in their cold outreach.

Growlabs – A Lead Generation & Sales Automation Platform

Ben is the CEO at An all-in-one Lead Generation & Sales Automation platform.

What people love about Growlabs is that they combine lead generation with automation in one UI – set filters, grab as many verified contacts as you need for your campaign, add them to the campaign you’ve created, and start sending.

Ben has scaled multiple companies using cold outreach as a part of his marketing stack and can help shed some light on the ‘state of the union’ so to speak, of cold outreach.


Enabling users to remain competitive through dynamic content?


Users of software like Toutapp and Marketo have been reporting decreasing open rates due to the increase in spam.


Tools needed for this Automation:

Growlabs + your CRM + slack (optional) + Ocra


1 – Growlabs

GrowLabs is an all-in-one outbound sales automation system (B2B) that helps businesses get more customers. It allows sales teams to find, engage and convert leads faster and more effectively, as the platform combines lead generation with advanced automation and allows businesses to grow at scale via improved outbound sales.

It helps find verified leads from accurate and up-to-date data after users specify the ideal customer profiles.


2 – Your CRM


Any existing CRM that you use. If not, we recommend Copper(link to our Copper Automation)


3- Slack (Optional)


Slack is where workflows. It’s where the people you need, the information you share, and the tools you use come together to get things done. When your team needs to kick off a project, hire a new employee, deploy some code, review a sales contract, finalize next year’s budget, measure an A/B test, plan your next office opening, and more, Slack has you covered.


4 – Ocra

Orca complements your email sequences with Linkedin profile visits and connects to get you noticed faster by your leads. 
Which helps you turn cold leads to conversations in less time and effort.


How to create this Automation for Cold Email:

1 – Create your ICP in Growlabs

Can you mention a sentence or two about sending through gmail or outlook servers vs an ESP like Sendgrid?

2 – Create a multi-channel sequence (email, phone, LinkedIn)

Linkedin? Does GL connect and allow for an LI touchpoint?

3 – Set up rules and triggers

Example of a trigger (Adroll, Slack)



Interested in a demo? Here’s the Automation!