https://right2revenue.com/growth-strategies/how-should-a-b2b…h-outbound-sales/

So, here is how I look at the dilemma of balancing sales efforts with inbound marketing in a B2B saas startup:

First, I recommend always hedging sales efforts with marketing efforts, regardless of how well sales is working in its current state.
Second, I have yet to see a SaaS startup where thought leadership and personal branding of the creators wasn’t (or wouldn’t be) enormously-beneficial to gaining PMF and their early growth.
Finally, Treat any new marketing strategy as a proof of concept and wait until this marketing strategy is proven before you hire the team to scale it.

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