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“How To Automate Custom Signature-Creation to Boost Sales” ?

Brad Beutler (Director of Marketing at Sigstr) and I discuss the process and tools to turn email signatures into powerful brand engagements. Here are the use cases:

✔️ Customer marketing
✔️ Driving to events in real time from EVERY email account
✔️ Discount code at a specific stage in the (cold) email sequence

What are the tools necessary to execute?
Email marketing platform (or Gmail with campaign add-on), Sigstr, and your CRM with lead status’s set.

Example: hot prospects will see a banner that says “Sigstr love’s {{your_company_name}}”, OR: new downloaders, who also have a certain customer score, will see a banner saying “Please leave us a review in the App Store!”

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