**Is LinkedIn useful for prospecting and personal branding?**
Short answer = Yes.
**How do I put LinkedIn to good Use?**
1. Thought leadership
2. Recruitment
3. Events
4. Biz/Dev
5. Channel Partnerships
6. But, no matter what you use it for, do not do it like this… (see examples below)
1. Try to sell/schedule a demo/ask them to register….
2. Do not pretend your BFF’s…
3. Don’t lie…
4. Don’t embellish on your company or personal achievements…
**How to do it correctly?**
1. Make it valuable and relevant!
2. Try not to send a message immediately
3. Start with something less invasive
4. Don’t immediately send message after the connection request has been accepted but wait for a few days.
5. It’s ok to add a line about something you want them to check out, but do not make that the purpose of the message.

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