$100 Billion Record Spending on Digital Marketing Efforts!

It has been revealed (in the data report by Statista) that 2019 will be the first time the digital marketing industry experiences a whopping $100 billion spending for the first time ever.

This is a 75% increase from 2014 to now ($57 billion in 2014) 

 

3 Things Marketers Must Know About Cloud in 2019

The cloud computing industry is showing zero signs of slowing down. Let’s take a look at the top 3 things marketers should be aware of:

1 – Companies are going to prioritize investing and putting more effort into developing cloud-based Marketing and Tech Stacks.

2 – 2019 is going to be the year organizations adopt and embrace SaaS smartphone overlap.

3 – AI and Machine learning are going to gain prominence on cloud-based platforms – as we’ve already experience LinkedIn and other giants scaling AI across their platforms.

Why this is important to for marketing automation:

This important to marketing automation because cloud computing allows for data-scalability, agile stacks, ease of integration, and of course low costs…

Integrate Acquires ListenLoop as they expand B2B SaaS Platform

Who:

Integrate  – A demand orchestration company that powers marketers to build better, faster and smarter marketing engines.

ListenLoop An account-based marketing (ABM) platform.

What: 

As they acquired Listenloop, Integrate also announced a programmatic account-based demand generation solution powered by ListenLoop. 

Why this is important to for marketing automation:

This will allow Integrate to better-help marketers with B2B ABM strategies – to increase the quantity and quality of targeted account leads that will help accelerate revenue. 

This defines the long-term plan of Integrate to expand in the B2B SaaS platform in the ABM area and to enhance the main areas of B2B channels that are the key in B2B marketing success. As of now, Integrate customers can execute, manage, measure and connect programmatic with demand generation, bridging the gap between accounts and contacts.