Salesforce announced that it has signed an agreement to buy as a full-stock deal for the largest data analytics and visualization company, Tableau, at a huge deal worth $15.7 Billion!

This came just within a week after Google announced to buy its competitor, Looker for $2.6Bn.

As Salesforces breaks its own record of the largest acquisition to-date when it acquired Mulesoft, an integration tool for $6.5 Billion, back in 2016. This deal with Tableau is huge, as its more than twice for the company previous biggest acquisitions. Both the board executives of the respective companies have already approved this deal.

Why it matters?

Salesforce is planning to use the Tableau to further improve its intuitive analytics and visualization platform.  As their customers will be able to tap deeper into data and far better insights with a connected customer experience that will be helpful in making more informed and smarter decisions.

Tableau will make both Salesforce Customer 360 and Salesforce’s analytics capabilities stronger than ever and increase their reach towards a far bigger audience.

Marc Benioff, Chairman, and co-CEO of Salesforce said in the on their website

“We are bringing together the world’s #1 CRM with the #1 analytics platform. Tableau helps people see and understand data, and Salesforce helps people engage and understand customers.

As he further added:

It’s truly the best of both worlds for our customers–bringing together two critical platforms that every customer needs to understand their world,”

Tableau will operate independently under the same leadership

With more than 86,000 customers, they will remain headquartered in Seattle, Washington under the current leadership led by their CEO Adam Selipsky. While making it the second headquarters for Salesforce.

While it is planned to scale further after the acquisition.