Sigstr’s Marketing & Sales Stack:

This marketing and Sales Stack is by Sigstr. We are highly grateful to have on Brad Beutler, Director of Marketing at Sigstr, to share his insights into marketing and sales stack optimization.

What is Sigstr:

Sigstr is the leader in the world of email signature marketing. They take your companies email signature and turn it into a beautiful visual design.

Their technology can be used as an amazing marketing channel for your Account Based Marketing, Event Promotion, Content Distribution, and much more.

Email signature market is a major asset for any compant and plays a vital role in any marketing & sales stack strategy.

What tools are included in this Stack:

  1. CRM – Salesforce
  2. Marketing automation – HubSpot
  3. Datafox
  4. Sigstr
  5. Terminus
  6. WordPress
  7. Crazyegg
  8. Uberflip
  9. Google Analytics
  10. Asana
  11. Sendoso
  12. Costello
  13. SalesLoft

1 – Salesforce – CRM:

Salesforce stands on top of the list when it comes to CRM. Part of what makes them great is their expertise in company managing which includes sales, service, and marketing.

They’re not just a CRM, Salesforce is more like a one-stop platform that combines all your customer details into a single integrated platform that helps you build your business in a more end-user focused business.

They cover every step of the sales process starting from marketing all the way to closing the deal while also including customer service and your business analysis technology. Salesforce customers have reported a 39% increase in productivity. 

Here is a list of things that makes Salesforce standout in this Sales and Marketing Stack by Sigstr:

Over 3000+ pre-integrated apps available at their App Exchange 

AppExchange: A software that makes it easy to extend your Salesforce. With thousands of solutions available at your disposal that can be installed within minutes.

This will help you streamline and automate not just Sales but furthermore also your Marketing needs which are a fundamental need for any modern internet business.

2 – Hubspot – Marketing Automation

Hubspot should be on high on your list if you want to get serious about automation for a small to medium-sized company. Every sales team should make room in the budget for automation and Hubspot should be one of the first investments you make.

Another great feature is its inbound marketing and sales software used by companies from landing a visitor to nurture it all the way down to close it.

Its marketing automation helps you automate workflows from sending emails, landing pages.

What’s more, for social media, you are able to list posts that you can schedule for months at a time. Everything you schedule will be visible in an easy to use calendar.

Lead Nurturing on Autopilot to create drip campaigns for your emails, in addition, to nurture your prospects into your funnel that will generate more leads.

3 – Datafox – A Company Intelligence Platform

 

DataFox is a company intelligence platform that helps sales, marketing, and investing teams find and prioritize target companies to source more opportunities.

Since they have been recently acquired by Oracle that platform has gained an extra edge in their data intelligence.

Its team of 100+ human analysts helps you verify AI-sourced insights on millions of businesses.

Therefore, to provide robust Company Data, Growth Signals, and Account Scoring.

4 – Sigstr

Salesforce stands on top of the list when it comes to CRM. Part of what makes them great is their expertise in company managing which includes sales, service, and marketing.

They’re not just a CRM, Salesforce is more like a one-stop platform that combines all your customer details into a single integrated platform that helps you build your business in a more end-user focused business.

They cover every step of the sales process starting from marketing all the way to closing the deal while also including customer service and your business analysis technology. Salesforce customers have reported a 39% increase in productivity. 

5 – Terminus – Account Based Marketing

Terminus is used for Account Based Marketing & Sales for B2B.

It helps orchestrate ABM campaigns to engage key decision-makers at best-fit accounts.

No contact data is required. Terminus finds the right people in those companies and serves them ads across the web, mobile, video, and social channels.

Easily launch digital advertising campaigns to only target accounts and measure the impact of those efforts on engagement, pipeline, and revenue.

6 – WordPress – for the website:

WordPress is free to install, deploy, and upgrade. Thousands of plugins and templates power a flexible and simple interface, which reduces development costs and deployment time. 

WordPress has become one of the most popular CMS sites in the world primarily also because of its unique customization features.

7 – CrazyEgg

CrazyEgg a tracking application that has some amazing tools such as Heatmap, Scroll map, Overlay, and Confetti. The software is used to track a website’s operation which links in with Sigstr’s marketing & sales stack.

Used for website optimization by: 

  1. Reduce Shopping Cart Abandonment
  2. Maximize Registrations
  3. Increase Sign-ups and subscriptions on the website.

This will help your website build a better experience and boost your bottom line by: 

Crazy Egg Snapshot:

A visual report that show where people are coming from what they’re seeing and you’re seeing and where they’re getting stuck and how to fix it.

CrazyEgg Recording:

This is one amazing feature by Crazy Egg which lets you watch your recordings of your visitors interacting with your website. You’ll see their actions mouse movements, clicks.

8 – Uberflip

Uberflip helps you empower marketers with powerful managing content. Remember, content is king!

It helps users organize and optimize your content experience.

The software helps you move faster, create better experiences, and ultimately improve the bottom line.

How it works: 

By aggregating your existing content like blog, articles, ebooks, videos, social media and more into a singular content hub.

Your hub can be used to power your resource center content library blog or even for sales enablement.

9 – Google Analytics – For Traffic Analytics

 

Google Analytics is a free website analytics service that is offered by Google to give you valuable insights on how the users surf through your website.

It also lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications a must-have in the Sigstr’s Marketing & Sales Stack.

10 – Asana

Asana is the work management platform teams use to stay focused on the goals, projects, and daily tasks that grow your business.

 

11 – Sendoso

 

Sendoso’s B2B engagement platform helps companies amplify account-based marketing and sales with eGifts, handwritten notes, mailers, and more – all in one system.

With it’s seamless integration to with Salesforce, Marketo and other major leading platforms give it the power to track and manage everything from inside your system.

12 – Costello

 

Costello helps you outsell your competition therefore by having great conversations every single time.

Sales playbook software the shows your team what works in addition to giving them an easy way to do it makes it a worthy in the Sigstr’s Marketing & Sales Stack.

13 – Salesloft – Sales Engagement Platform

 

Salesloft is the leading Sales Engagement Platform to help manage your entire organization’s sales operations.

Your sales process is all in one place – that’s what they pride themselves on.

Additionally, it’s a complete sales platform for your entire sales team that will help them do their jobs in a more efficient way.

Salesloft will be one of the best tools in your stack for sales and marketing.

Whether it comes from managing the email communication or doing the calls to high-end integrations and analytics, they have it covered.

Unquestionably it is known to be one of the best Sales Engagement Platforms in the industry making it come to the Sigstr’s Marketing & Sales Stack.