This is part 2 and 3 of the presentation I gave last month at the CMO Data Summit. For the full presentation, check out:

The New World of Cold Outreach – AUTOMATION, GDPR and LEVERAGING DATA

Here’s the synopsis:

Data protection trends
Opportunities for higher engagement..

What marketers need to know about the General Data Protection Regulation (GDPR):

Applicable on EU citizens personal data.
Applies to you and your third party processors.
The fines can be $20M or 4% of worldwide annual rev.
Customers have rights: access, edit, erase and/or transfer.
Redefine the scope and purpose of processing all data.

What’s great about the GDPR?

Increased consumers confidence.
Less noise – fewer bad practices.
Abiding to GDPR means you are forced to become a valuable and precise marketer.

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