Engagement pods are established amongst colleagues in an effort to further the reach of each others’ content/brand by ensuring comments, likes, upvotes and shares of said content.
You all will have mixed sentiments over this topic – either understanding there is a reason for everything popular, or anti-any shortcut (regardless how harmless to society). In any case, the term ‘engagement pod’ causes people to voice strong opinions one way or the other.
For this exact reason, I have invited my friend Guillaume (Co-Founder and CEO of Lemlist and Lempod) to discuss and try to uncover what you all should know about Engagement Pods.
What is an ‘engagement pod’?
“A formal group purposed for prescribed engagement in each other’s social media content and published content in the effort to extend the reach of each others’ posts.” – Alex
Differences between Engagement Pod Hosting Channels
Using facebook messenger to host the facebook/IG pod or LinkedIn group chat to host the LinkedIn pod…
- Pros – you’re already on that platform so it’s easy to click the link and engage without having to leave.
- Cons – Easily-found/slapped if reported
- Pros: [for the skeptics] Private – not crawled by other networks and data is secure. They have a desktop app.
- Cons: Users have to download. Cannot change ownership of the group. Cannot break off into separate channels like Slack – users have to connect with each other.
- Pros: Channels for specific types of engagement or discussions
- Cons: Members must install slack for it to really work. Some won’t and simply use a browser, but when closed, they won’t get notifications.
- Pros: Globally used more than the others.
- Cons: Possibly-monitored by facebook so do not use for Instagram pods.
- Pros: This is new, so pros are endless – depend on the developer.
- Cons: Users have to install the extension
The Primary Pod Channels
- Check your own – SSI – social selling index – https://www.linkedin.com/sales/ssi
It’s simple like if you need to understand how platforms work, it’s extremely simple LinkedIn one of their key metric is to look at how many times per day people are spending on their platform? Why because whenever they’re selling media, they show that metre if they can increase this number it means that you know, they can sell more medium or advertising what would make people stay interactions interactions interactions 90%. Discussion. Welcome to the show. As always. I’m your host Alex Glenn. And today I’m joined by the CEO of Lem list and Lampard to discuss the taboo subject of Engagement pods Guillaume and I break down what they are how they work the rules the various types of PODS and communication channels. The pros and cons of each Channel our strategy and recommendations and of course predictions. It’s a valuabl
e episode for anyone interested in boosting social engagement and digital networking. Especially For You B2B listeners. So let’s dig in. Why don’t you start by introducing yourself where you’re from and your background? Yeah. First of all, thanks a lot Alex for having me on your podcast. So. I’m Guillaume based in Paris. I’m the CEO and co-founder of to SAS companies one is called limbless, which is an email to mation platform. The other one is called Turkish, which is a chat directly integrated into slyke. I’m also like in love with growth hacking growth and marketing before starting like SAS companies. I like an agency helping other business in doing growth. And initially, I’m an engineer and I also got my steroid marketing everyone appreciates what you do and it’s been really great. And as of late you have been dabbling in the engagement pod verticals the sectors of Engagement. And we’re going to talk about engagement pods. We’re going to talk about what they are. We’re going to talk about the main use case is we’re going to talk about the pros and the cons of each Channel. We’re going to get into the weeds a little bit and we’re going to hopefully provide everyone listening with some good direction if they are interested in getting into an engagement pod or if they are in one and they’re fearful of some of the backlashes of the networks and we’re going to we’re going to yeah flush it all out. So Guillaume is the perfect person for this because of his experience and because of his knowledge. Of the algorithms. We’re going to focus a little bit more on B2B. So if you are and b2c, you’ll still get some value out of this but those who are active on LinkedIn who are active on cora who are active on Indie hackers or growth hackers or medium and interested in getting a little bit more reach of their content by participating. This is the perfect podcast for you. I’ll like to start with some of the trends in search that are going on some of the keywords that people are most interested in and the topic is engagement pod and if you go to Google and. Search engagement pods you get a list of related search. These are the top three. It’s telegram engagement pod list a list of Instagram pods and engagement pods LinkedIn and then it goes on to Instagram pods band Instagram pods red. It’s a lot of Instagram stuff. So that is obviously the most popular and that’s been in the news recently which causes a lot of those Trends Instagram did ban a couple of PODS and we’ll get into what happened there and what it means for some of the other networks, but first, let me just. Tribe, what an engagement pod is for those listening that have never participated and do not know what they are and my definition is a formal group purposed for prescribed engagement in each other social media content and published content in an effort to extend the reach of each other’s posts. They range in size they range in platform they range in focus and channel of communication as well as the rules and Guillaume anything I left out or do you have your own definition of an engagement pod? No, I think it’s it’s pretty precise like for me to put it may be more simple words. It’s just like a group of people sharing like contents and engaging with each other content. So it’s nothing that we all don’t do. Anyways. I mean we all being in the people that are. You’re stood in receiving some business benefit from the post that we post on social media not just personal benefit or a little bit of ego boost. But if we have a business that we are trying to promote we obviously want everybody to engage with that. So we share that with our networks and that could just be a text to a friend. It could be tagging somebody, you know in the. So it’s not not happening engagement pause or just a more or