Engagement pods are established amongst colleagues in an effort to further the reach of each others’ content/brand by ensuring comments, likes, upvotes and shares of said content.

You all will have mixed sentiments over this topic – either understanding there is a reason for everything popular, or anti-any shortcut (regardless how harmless to society). In any case, the term ‘engagement pod’ causes people to voice strong opinions one way or the other.

For this exact reason, I have invited my friend Guillaume (Co-Founder and CEO of Lemlist and Lempod) to discuss and try to uncover what you all should know about Engagement Pods.

What is an ‘engagement pod’?

“A formal group purposed for prescribed engagement in each other’s social media content and published content in the effort to extend the reach of each others’ posts.” – Alex 

Differences between Engagement Pod Hosting Channels

Network-provided chat

Using facebook messenger to host the facebook/IG pod or LinkedIn group chat to host the LinkedIn pod…

  • Pros – you’re already on that platform so it’s easy to click the link and engage without having to leave.
  • Cons – Easily-found/slapped if reported

Telegram

  • Pros: [for the skeptics] Private – not crawled by other networks and data is secure. They have a desktop app.
  • Cons: Users have to download. Cannot change ownership of the group. Cannot break off into separate channels like Slack – users have to connect with each other.

Slack

  • Pros: Channels for specific types of engagement or discussions
  • Cons: Members must install slack for it to really work. Some won’t and simply use a browser, but when closed, they won’t get notifications.

Whatsapp

  • Pros: Globally used more than the others.
  • Cons: Possibly-monitored by facebook so do not use for Instagram pods.

Chrome extension

  • Pros: This is new, so pros are endless – depend on the developer.
  • Cons: Users have to install the extension

The Primary Pod Channels

  • Instagram
  • Linkedin 
  • Quora 

Alternative:

  • Medium
  • Indiehackers
  • Growthhackers

Links:

The Transcript

It’s simple like if you need to understand how platforms work, it’s extremely simple LinkedIn one of their key metric is to look at how many times per day people are spending on their platform? Why because whenever they’re selling media, they show that metre if they can increase this number it means that you know, they can sell more medium or advertising what would make people stay interactions interactions interactions 90%. Discussion. Welcome to the show. As always. I’m your host Alex Glenn. And today I’m joined by the CEO of Lem list and Lampard to discuss the taboo subject of Engagement pods Guillaume and I break down what they are how they work the rules the various types of PODS and communication channels. The pros and cons of each Channel our strategy and recommendations and of course predictions. It’s a valuabl

e episode for anyone interested in boosting social engagement and digital networking. Especially For You B2B listeners. So let’s dig in. Why don’t you start by introducing yourself where you’re from and your background? Yeah. First of all, thanks a lot Alex for having me on your podcast. So. I’m Guillaume based in Paris. I’m the CEO and co-founder of to SAS companies one is called limbless, which is an email to mation platform. The other one is called Turkish, which is a chat directly integrated into slyke. I’m also like in love with growth hacking growth and marketing before starting like SAS companies. I like an agency helping other business in doing growth. And initially, I’m an engineer and I also got my steroid marketing everyone appreciates what you do and it’s been really great. And as of late you have been dabbling in the engagement pod verticals the sectors of Engagement. And we’re going to talk about engagement pods. We’re going to talk about what they are. We’re going to talk about the main use case is we’re going to talk about the pros and the cons of each Channel. We’re going to get into the weeds a little bit and we’re going to hopefully provide everyone listening with some good direction if they are interested in getting into an engagement pod or if they are in one and they’re fearful of some of the backlashes of the networks and we’re going to we’re going to yeah flush it all out. So Guillaume is the perfect person for this because of his experience and because of his knowledge. Of the algorithms. We’re going to focus a little bit more on B2B. So if you are and b2c, you’ll still get some value out of this but those who are active on LinkedIn who are active on cora who are active on Indie hackers or growth hackers or medium and interested in getting a little bit more reach of their content by participating. This is the perfect podcast for you. I’ll like to start with some of the trends in search that are going on some of the keywords that people are most interested in and the topic is engagement pod and if you go to Google and. Search engagement pods you get a list of related search. These are the top three. It’s telegram engagement pod list a list of Instagram pods and engagement pods LinkedIn and then it goes on to Instagram pods band Instagram pods red. It’s a lot of Instagram stuff. So that is obviously the most popular and that’s been in the news recently which causes a lot of those Trends Instagram did ban a couple of PODS and we’ll get into what happened there and what it means for some of the other networks, but first, let me just. Tribe, what an engagement pod is for those listening that have never participated and do not know what they are and my definition is a formal group purposed for prescribed engagement in each other social media content and published content in an effort to extend the reach of each other’s posts. They range in size they range in platform they range in focus and channel of communication as well as the rules and Guillaume anything I left out or do you have your own definition of an engagement pod? No, I think it’s it’s pretty precise like for me to put it may be more simple words. It’s just like a group of people sharing like contents and engaging with each other content. So it’s nothing that we all don’t do. Anyways. I mean we all being in the people that are. You’re stood in receiving some business benefit from the post that we post on social media not just personal benefit or a little bit of ego boost. But if we have a business that we are trying to promote we obviously want everybody to engage with that. So we share that with our networks and that could just be a text to a friend. It could be tagging somebody, you know in the. So it’s not not happening engagement pause or just a more or

ganized and formal version of what we all do. Yeah, exactly. I think it’s been there for a long time. Also, you know in in companies where you would have people posting and asking for engagement as you mentioned saying like a guys like this is a post from HR. Could you go and Gage or is this type of thing? Yeah, exactly. I like to think of it as you know a cultural thing too. I mean, it’s something that will help you personally because it’s not just benefiting the reach of your content the reach of your brand but you you are forced to network with people that are in the same vertical in the same industry and have a need to kind of extend the reach of their personal brand. So you’d it forces the network effect. And I think it’s all positive. Now what is going on inside of these pods? You know, why don’t you talk about. The rules how they typically operate. Yeah, so usually like I’m going to take LinkedIn because like I said, it’s a platform of interest if you’re in the in B2B what you would see actually is groups of people sharing links. Ideally the rule would be to engage with everyone else. In some towards is pretty straightforward. There is no need to say how many positive engage with before but in suppose the in some pods that are a bit more advanced. The owner of the pot would actually ask for everyone was posted to say how many post has been engaging with before? Just so there is no one cheating kind of because what you could see in pods are people just joining waiting for when they have a post and just post it and never engage with anyone. So to avoid that some people I found like type of rules where they would say like, okay, you need to have engaged with at least 5 or 10 posts before you can actually post something. And otherwise, you know, it’s pretty straightforward. I think the the rules are basically don’t post every day. Try to post like one time every two or three days. And then like everyone should engage. I know you were mentioning something also early on about like rotating and so on maybe that could be interesting. So we have some best practices that will dig into in a little bit. So just to recap how they typically operate the rules like you mentioned. That’s what’s most important in really. Separates these pods from just a group of your friends. The better odds have strict rules. I’ve experienced some along the lines of you have to engage with everybody that posted that day before you post your link. You cannot throw links in there without engaging with everybody from that day. You don’t have to go back two weeks, but you do have to go back that day. And also there are rules around what types of posts that you can post into the engagement pot does not work when you have a localized business unless. The Pod is in that one city or that geographic region. You can’t have a bunch of virtual businesses and then have one person in the Pod that runs a brick-and-mortar business in that City that in my experience does not work. So you want strict rules, but you also want to have a good group of people and we’ll talk about best practices and how to set those up coming up. But first let’s talk about the different channels and the pros and cons in those channels. So I’ll quickly review the channels that I’ve experimented with and then Guillaume canet. About the pros and cons from within those channels. So the first and foremost is the network provided channels and when I say channels I’ll back up a second. I mean how you organize the discussions around the engagement pod. So where you group everybody together? So the first one is inside the platform itself. So using Facebook Messenger for a Facebook or Instagram pod and we’ll talk about why that’s a bad idea in a minute LinkedIn group chat for LinkedIn pods. Telegram is a relatively new platform, but getting a lot of attention. Engine especially for these private types of groups like engagement pods slack is a great option to host those pods WhatsApp is another one that I’ve gotten a lot of invites for and that’s right for international especially in Asia. WhatsApp is widely used Guillaume. Why don’t you talk about the pros and cons from within each one of these channels via. So let’s start with the network provided chat basically like the pros are pretty simple and straightforward. It’s you’re already on the platform. So once you’re on the platform, Is one click you don’t really change and you’re here you ready to comment and engage and you don’t have to leave actually any website or extinct thing where you add and obviously the cons are if for example like someone from the company decide to dig a bit in the messaging and so on or like the pods it would be easily fundable and then it can be banned pretty quickly. So that would be like the biggest. Regarding like telegram obviously, like I think everyone knows telegram because the data is secure there is like a high like secure and everything even though like, you know, like it’s secure until it’s not secure anymore. But let’s see how it goes so far. It’s been pretty well secured. So it’s pretty good channel. The other drawback is. It’s not such as widely used. I mean even though it’s widely used for crypto and everything linked to darknet. I think there are a lot of people who are actually not using it. So it means that people would have to download it and maybe you know, some people who don’t need it once and then like forget it forget about it, and I never receive notifications for slack. What is very nice as you can actually organized by Channel. And also have specific discussion so you can have channels for engagement. I’ve actually milty different type of codes, but the cons is again, it’s an app. So people need to download it and for it to work really well. They really need to have it as a desktop app that is mainly open all the time because otherwise if it’s on the Browder, they would receive a notification when they open their brother, but if not. They wouldn’t receive any notification or just receive an email which is like getting even more email and can bother some people for WhatsApp. I think like it’s great as you mentioned like globally used so that’s nice because a lot of people already have it the only things again as a. Same like WhatsApp has been bought by Facebook recently. So obviously can be also monitored. So that was wonderful. Yeah, I mean I’ve done my research so to speak for personal reasons, obviously not just for this podcast, but over the past year I’ve been involved in telegram groups WhatsApp groups. I have a slack group that’s not specifically for engagement and we do a lot of stuff. That’s one of the biggest Pros. I find the slack, especially if you are in the technology space just having it hosted in slag not only allows. To break off into those channels and allows you to really organize your pod but it also allows you to stay specific to technology and a lot of listeners are technology companies or within technology companies. So that’s a good way to go telegram was great thing really wrong with telegram. It also has a desktop app, which was good. But again, you don’t get the organization that benefits that you do a slack and you cannot transfer ownership. So if you want to break away from the Pod and hand it off to someone else. They have to literally start a whole new group and you can’t just transfer that. I would say WhatsApp is a great option. If you have a lot of international specially Asia and again just to reiterate I strongly suggest not using LinkedIn group chat not using Facebook Messenger to host any engagement pod stuff. That’s for pretty obvious reasons the caveat there is if it’s a very small group like 10 or so people you’re going to fly under the radar anyway, so it doesn’t really matter. They’re not going to care and that’s that’s all I would say about the. So let’s do this. Let’s get into how to set one up and then there was one more Channel which will discuss and I’ll let Guillaume take care of that one in a second. But that also applies to how to set one up and one really unique use case that Guillaume will share but let’s talk about how to set one up. I found a really great article from someone. I do respect especially in the LinkedIn space Josh time L. He’s been an influencer on LinkedIn. He’s got his own agency definitely has some great content. He has some really good words of wisdom around setup of the Pod so I’ll link. That article and shout out to Josh for all the great stuff that he’s done for LinkedIn marketing. But Guillaume, what would you say the first couple steps are to setting up a pod mainly recruiting an organization and getting the rules across. Yeah. So first of all, I really recommend as well as the article like you shared it with me and I really enjoyed reading it. I think it’s the first step is basically like start with your network. We really like underestimate the power of our Network in general. But what you could see is if you find people in the same industry or with the same Target as yourself, let’s take a very simple example with lamb list, for example or talk us. We targeting entrepreneurs smes and we’re like looking for. So if you find if I find in my network people targeting the same person. I know that they’ve created a network with people who are interested in such business and so on and we’re kind of tech savvy so I would reach out to this person asking them if they’re posting on LinkedIn and if yes, check the quality of what they’re posting, I think it’s really really important to be with people who are posting quality content. Because if they’re only posting like a self-promotional post and so on it will not work. It will not work forces. The simple reason is that first of all, you’ll get boards engaging with their posts. And actually the region will get would be shitty because you have to see engagement pods as a real like as a boost and then. You reach more people, but your post needs to be of good quality. Otherwise, you know, like the algorithm is not stupid and is not going to keep showing it to everyone. You know what I mean? So it’s like working on a step so you can see more people but more people can see you actually but if you’re saying like, Nonsense, then those people are going to leave and you’re rich going to decrease. So with the setup. You mentioned some really important points. It’s not a numbers game. You’re not going after just as many people as you can possibly get into a pod what you’re going after us quality you’re going after people that already have good influence could reach people that you typically already engage with is ideal. You don’t want to find people that just need Lee more engagement with their posts. You want to find people that have great content and you already engaged with. Post and you don’t mind continuing to engage with their future post you just kind of have that trust factor and that respect factor in the members of your pod that’s ideal. It’s not always attainable with everybody you’re going to have some people in there that are going to get more benefit than they give that’s just what happens with pods. You want to have activity in the Pod you want everybody to be inclusive and to be rallied around the purpose of the pot. So definitely make sure the rules are apparent early on make sure everybody is behind it. Don’t be laksa days ago about it or people will. Come and go and get benefit when they need and it won’t be a successful pot and and again less is more, you know, focus on quality over quantity. But yes, let’s go ahead and talk about you know, the last channel that we didn’t mention above. That’s a new channel that honestly I didn’t even consider before you said the invites but talk about Chrome extensions and talk about yours in particular. Yes. So in essence like the I definitely agree with what you’re saying, you know, it’s like you. Because like one of the main problem with spuds and I think we’ve all been there. If you’ve been in a Bud, you’ve probably experienced it is people are really happy when it’s their contents because you know, like obviously they want people to engage so they’re going to need it. But when it’s other contents, usually you you like of consistency, you know over time people get. Board and to stop engaging and now they’re going to want to post something so they’re going to keep engaging again. So internally, what we were doing at lamb list is every time I was posting on LinkedIn. I add a slack with my two co-founders. I was putting the link they were clicking on it liking and putting a comment but my to Developers. They’re saying it’s like if you’re doing three times the same thing then you can automate it, you know, so what we decided it’s actually to build a Chrome extension allowing to automate likes and comments of your posts. It’s pretty simple. You create a pods and then everyone everyone in that pod can decide whether it wants to like or comment. And the comments can comments. The first comments are automatically generated but we have an advanced feature that allows people to write their own comments. So when you post you just have to write the comments you want people to write that way you can create like real comments that are really relevant to your post and that would start this first boost and is first conversation. So that’s like a huge time-saving and also it’s super consistent because you have people so liking obviously we also have like an algorithm to make it look more human. So the likes are all sent out and comments. I will send out randomly based between a certain amount of time. Let’s say 0 and x minutes and. Yes, so the nice part about it really, you know, it’s it’s the fact that you automated you just have to download the Chrome extension join a pod or create your own boat. And then from there it’s a is just automated and and you don’t really you are you okay? I actually like focus on your content and then you’ll get the notification from LinkedIn showing what other people have put on the post and that way you can interact from there if you want to jump in in the conversation, but I think it solves the main pane which. Having to do it every day having to be consistent because in the end and we can see it. I think most people aren’t consistent. That is one of the biggest issues with pods and I’ll link to lem pod lem pod.com if you want to check that out. There’s a video on that page that explains what it is. So thank you for putting that together. Yeah, actually we might start we might start side. Yeah, it’s not going to be it’s not going to be expensive but it’s just the idea because again, you know, the thing is like when you ask people when something is free people don’t really see the value or they don’t really like CZ put the effort in creating something. Whereas I believe that if people start spending money on it, they would really like focus on creating more valuable content. So it has a better impact 100% so head to Lampard.com test that out. You do have to create your own pod, right? Yeah, exactly. So it’s a goal to goal actually, you know, like which is also like another another Parts. It’s basically, you know, like when people reach out to you you can only trust them, you know, so, for example, you’re going to ask your. Join your pod because your believes that they are super successful, but you actually don’t know their SSI, which is social selling index which means basically how powerful are they in their Network and how influential they are and something you don’t know actually you can only see their number of likes and number of comments and unless they’re posting videos. You can see the number of views. However, the number of views will also get you info on how successful a post is and how well the the second and third connection are seeing the post. So with that it’s actually like one of the goal of lamb list is to actually be able to spot the quality of the post of people. So basically inside the pot you’ll be able as the admin to see if someone is putting like spammy content or if it’s put in if he or she is putting, you know, like really good and quality content. So that’s also like part of the next steps and again after that, you know, we can create many things like. Private or public pulse? So if you don’t have a budget you could be actually like checking for let’s say SAS Marketing in the US and then you’ll find a pot with that. You know, you have like a keyword. That’s our create your pot with a few labels and wait for people to come. Yeah, and you can check your own SSI. You did mention something their social self index that we should mention if you want to check your own SSI. You can check it. I’ll put a link to that stash SSI, but you cannot check anyone elses. Yeah. Exactly. Yeah, and I was trying to find while you were talking there another option to find other people social selling index and this reminds me of an old platform called. Clout so you used to be able to tell yeah, yeah. Yeah. Yeah. Yeah. Hey, they went bust a while ago, but used to be able to check other people’s social Cloud so it had an algorithm and it can bind all sorts of factors and you can check other people’s clout and you had your own score. I think out of a hundred but now linkedin’s got their own social selling index which they use to probably decide on the initial reach of all of your. Hos before engagement excetera. So the higher your social selling clout the more initial reach you’ll have which means you have a lot of high SSI individuals in your pod the better for the Pod and it also means that they post more when they like your content you get the benefit of reaching all of their networks. So that’s what you want to review setup of the. Decide who is best for this type of pod. So pick a theme for the Pod. I don’t suggest making it to General. So if your theme is around marketing and around sharing marketing related content for a bunch of marketers and create the pot out of that if it’s around email marketing grab a bunch of people that know a lot about email marketing create a really good pot and make sure those rules are apparent to all of the new members and make sure that they understand that being a part of the pod means staying active and if you do not want to be active then do not. The invitation to the Pod and then once you create the pot you have your list of people that you know want to be in the Pod. You’re going to want to pick a channel an organizational tool definitely check out the Chrome extension for Lampard. That’s a great resource and a great organizational tool for your new pod. And then once you set up the Pod make sure that the timing and the frequency is not overdone. So do a little bit of policing and then one suggestion from Josh time L is limiting it to 2230. But you’d have to have really high SSI individuals in order to get a ton out of a 22:30 member pot. But I would say under 50 members is a really good number and then make sure everybody in that pod is ready to engage and that’s plenty or else you could get reported and not slap by the algorithm so much as somebody in the Pod is annoyed. For whatever reason and upset they could report it. So kind of stay under the radar and check out some of the sources that we mentioned and now let’s talk real quickly about the types of content that you promote in the Pod. So everybody knows about Instagram everybody knows about what happened with Instagram we talked about that we talked about the news but let’s talk about some of the alternative types of content platforms out there that you suggest people focus pods around. Yeah, basically like the the main platform around around content. I think we mentioned Instagram as you said now Instagram has been a bit. Like let’s say watched out and blacklisted, especially for many reason like Instagram is all about contents and they really have nailed everything around content because it’s user-generated content. They’re really good. Whereas LinkedIn for example, there are a bit lacking of content and that’s actually why you can get to a huge reach on LinkedIn because they are lacking of contents of. LinkedIn if you don’t know yet, it’s going to be like really like d platform for 2019 and 2020 and B2B and even maybe like the year after Korra is also like amazing because a lot of people are searching on Cora and I think now they’re getting such a huge reputation that even Google is actually directly on the home page as results number 0 or Y ever showing some Crow answer. Which is like really pretty neat and again, that’s definitely some platform where if you are with some people you trust you could create some engagement post as the alternative you would get also like medium. So medium is a Blog platform where you can easily like write articles and share it with friends same for platform such as Indie hackers. Where the community is much more oriented towards bootstrap entrepreneurs people starting side project and so on and finally growth hacker. Which can be like basically like a platform where you share everything towards growth hacking obviously marketing acquisition and so on. I’ve gotten a lot more growth hackers shares in our slack group to it was big in the beginning and then it sort of died out for a little while, but I feel like people are starting to be more active on growth hackers. So that’s great. Indie hackers is probably huge in your community and. Starting to become bigger and bigger in mine. I am becoming more active on product hunt. I don’t recommend any pot activity around product on of course, but that’s the same sort of community there. So if you do a lot of content in the Tech Community around projects like your Chrome extension in the hackers is a great Channel medium is awesome medium has a lot of other benefits on the SEO side of things and also it’s pretty General so it can be B to C. It can be B2B, but you can get really good long form content and they can go viral. So check those. Out and you can have a really good pot that’s focused on more alternative sources and like you mentioned one of my personal favorites is Cora for those of you who do not participate in Korra. What it does is it allows you to answer questions many people can answer the same question and then people upvote the answers based on the value and those who stick to the top of those answer threads get a lot of views because those answers are indexed and. And they get really high rankings because it’s a long tail keyword. It’s phrased as a question and all of the answers underneath that question are indexed. And of course the ones at the top are the ones that get the most views the most reads and you can include. Multimedia content in those answers. You can include links back to your site. You can do all sorts of cool stuff in Cora and you can also go back and edit those answers so I won’t harp anymore on Korra, but I do love Cora and definitely suggest people participate in core. If you do have a need for us customers us users at that’s a great title for you and it’s great for Thought leadership as well. So we to be Network pods. We have LinkedIn we have Cora with Indie hackers. We’ve growth hackers and some medium. That’s what we recommend if you are in B2B space and. You’re stood in checking out some of those pods. So let’s talk about backlash. Let’s talk about what’s going on and some of the misconceptions more than anything around LinkedIn algorithm update around some of the recent slaps on Instagram and what it all means for those of you participating in pods as we speak. I think like there is a lot of misconception, you know, like as we were talking just before you know, like. It’s funny how people believe that they are watched that they’re will listen that they are like it’s it’s so much more like we also have to remind I think everyone here. Zeus platforms are huge corporate huge Enterprise and they’re not as agile as a nice flexible as startup. So when LinkedIn says that they’re changing their algorithm. Obviously, they are not going to change it towards or against pods, you know, like for that to happen pods would need to be like so much bigger than they currently are. Like, I think you have like such a huge. Let’s say, I don’t know like a few years before something like it would have to be. I don’t know really really huge so they can actually notice it. So in the end like the algorithm change and obviously you’re going to be sometimes you’ll see your Rich engine as well, but you would change whether or not your inputs so that the first thing the second thing is it’s not because you’re in pods that you’ll get and you’ll become a superstar on any social network. If your content is not good then you’re rich would be poor. It’s going to be the same for everything like the little boost you’ll get it’s going to help you like the first time the second time the third time and then your reach will decrease because your content is poor that the rule of any social network and that’s the truth everywhere, you know, so. People I think are trying to find like excuse just to because they are actually creating poor content and they are mentioning that they’re rich is decreasing because of God’s well, actually it’s a quality of your content that is decreasing, you know in the end. So I think that’s a really important things regarding like Facebook and Instagram. It’s a bit different because as I mentioned, you know, like they already have like the a lot of people producing content. And for them content is really important for Advertiser and so on so they really try to focus on that since they want LinkedIn. They have many different other issues such as people trying to scrape the data out of LinkedIn and basically Zeus extension are easily recognizable because the change the code of the page. But that’s another topic and that is something we’ve got a mastermind planned around so stay tuned for more on linkedin’s algo updates and Chrome extensions and we did a post recently about it. So you can check out automated dot AF and check out the blog and there’s post about it. That’s not the topic of this conversation the main thing that I’ll reiterate and what um, just mentioned there is no proof that the algorithm is detecting pod participants aside from that and that’s goes with any social site. I mean, it’s a. Can wear them you can think about it pretty common sensical where if you are blatantly going against the t’s and C’s going into the privacy policy with either technology or some of the practices that you have. You’re gonna get slapped. If you are in a very large pod the chat that’s going on around that pod is happening on that social platform that pod will probably get dissolved that group will get taken down again. I haven’t heard that happen on LinkedIn specifically. It happened on Facebook with Instagram pod stress the recommendations that were about to give you now. So dive into that real quick my quick recommendations. Keep them small keep them focused. Keep them filled with really high intent High engagement type of individuals that are happy to be there and also post great content. I do suggest you rotate your pods and that’s not necessarily to try to avoid algorithm or slapping of any kind. But rotate the pods in order to keep your personal brand in positive you amongst your network. So if you’re consistently posting to the same pod, what you’ll find is your post will have the same individuals. Entering engaging and that can just look a little bit Petty or a little bit just sort of lazy. So you want to rotate your pods keep them fresh keep the comments keep the engagement fresh new people avoid the obnoxious unaligned pod. So the pods that may not be in your vertical. They may be a little too General. They may have people in there that just don’t fit your brand stay out of those build your own and again why we can’t say for certain what’s happening with the algorithm updates the best practices just to fly under the radar be very very logical about the whole setup. Where you actually organized and where you actually keep those pod chats. So those are my recommendations Guillaume. You have a couple of your recommendations. Yeah, I think like basically like what you mentioned were like definitely interesting the rotation. It’s important. You definitely need to focus also like on on the quality again of the person in your pod and of what you’re posting. As a content and the comments are also highly important. So make sure that your comments are of really good quality. So basically the more you start having a conversation it’s simple like if you need to understand how platforms work, it’s extremely simple LinkedIn one of their key metric is to look at how many times per day people are spending on their platform? Why because whenever they’re selling media, they show that metre if they can increase this number. Means that you know, they can sell more medium or advertising what would make people stay interaction so that way they starting building the in-app messaging now, you know for Content because the thread is extremely important people are spending more and more time on it. They want people to comment they want people to engage. So the more they engage the more they stay on the platform the more the stay on the platform the Richer the gets so once you understand that, you know like that you you can play by Zeus their room. And you supposed to get the most out of it and get rewarded for what you writing. Which is you get rewarded in terms of use internal of yeah, so leadership and so on and you mentioned playing by the rules feeding the Beast, you know, we have to understand LinkedIn is a business. They slapped a lot of those Chrome extensions because those fly right in the face of their revenue channels on recruiting around data extraction their sales Navigator the recruitment platform. Obviously, if you’re going against those Revenue channels blatantly with a tool or some sort of a scraper you’re going to get slapped with regards to engagement pods. These actually lift the entire Community. I’ve talked to a number of people that have been contacted early on in social networks life cycles when they’re launching because they need people to create these sort of Engagement pods more or less in order to get the platforms off the ground. They’re a necessary part of these platforms life cycles. So while. Is reaching a more mature phase in its life cycle. They still need engagement. You just kind of have to understand the whole business of it. They do need engagement. But what they don’t need is a bunch of inbound of people complaining about you or about your group or about your pod. That’s why we say keep them relatively low and keep them in your network. You know, you want to make sure everybody is a known individual and then also just the idea of jab jab right hook Gary vaynerchuk saying I think is relevant. Your to mention that just a best practice when you’re posting in these pods keep the content quality not necessarily about your product. The idea is extending your brand and keeping that SSI index high. So you want to keep it General post General post maybe a feature post or a product post and then two more General posts and then maybe one post about you. So that’s just a Content best practice there. We have one last section here on the future of PODS and where you think it’s going. Yeah. To me. I think it’s I think like the challenge that we can find here or today. It’s mainly for people to find pods and for people to keep the quality of the boats. So I think like this for this we need more data and it’s actually like something with maybe like checking to tackle with our. We’ll see how it goes. But in the long run the future is definitely creating as you mentioned already, like very quality bugs. Make sure to have people who are not self promoting all the time. We’re trying to to respect like the eight contents eight times. You post content where you provide value and two times out of those eight. I’m trying to basically like promote something but not in. Into sales in manner but more in a smart and valuable manner LinkedIn is really good, you know to get yourself and position yourself as a soak leader in any field in be to be so really like Leverage is opportunity. Get yourself with a lot of interesting people and actually pods help you really like meeting interesting and cool people and network at the same time. So it’s definitely something that anyone should leverage agree with all of the above. They’ve been a positive for me. Not just for the learning aspect of it. It’s kept me consistent with content and I do see the future pods. Just becoming less General more focused more Niche. I do see productized pods, Michael. Pot becoming a thing here in the future. I do not see LinkedIn or any of the B2B platforms, especially going after these types of services because they do so much good for the community. I think LinkedIn will stand behind the idea of organized efforts, right and focused efforts where quality is the name of the game. So people like Graham and anyone that is creating more organized pot. These people are formalizing some of the best practices of LinkedIn and helping LinkedIn create a better experience. All of the users so I do see this becoming a vertical, you know a subset industry from within the larger aspect of just unorganised flagrant engagement PODS of the past. Thank you for being a part of this. This has been very very valuable and anything else mention a URL and a call to action around the actual product that you are the founder and CEO of yes, so let me list in essence is the first email platform that allow you to get more required. Thanks to personalized images and personalized videos. The goal is really to get the attention of the person thanks to really like highly personalized and targeting emails Lebanese.com. You have like two weeks for a free trial. It’s 14-day free trial. So feel free to hop on and even though if you don’t like it, we also have a community around email Outreach, which is called the email Outreach family 1,500 members. On Facebook, so feel free to join and exchange and. You don’t know what’s called email and what’s email Outreach. You’re probably missing on something. So feel free to join us. Well, I love it post links to the Facebook Community will post links the lamb list will post links to Lampard and some of the posts the related actual articles on engagement pot. So this has been a great episode. Thanks so much genome for being a part of this. I think we added some mint this value and I’m excited to share it. I don’t talk to you have yourself a great weekend and a great holiday. Yeah you two men. Thanks for having me here was fun. Take care, buddy. YouTube bye-bye discussion