The Marketing Automation Discussion Podcast

Below is the RSS feed of our podcast, but you can listen to it on Spotify, iTunes or Google Podcasts as well.

The Marketing Automation Discussion RSS Feed

RSS The Marketing Automation Discussion

  • How to build an agile marketing stack with Dan McGaw August 30, 2019
    Dan is a CEO, Founder, Author, Martech and Marketing Analytics Leader! Dan is the CEO and Founder of Effin Amazing I have been a huge fan of Dan’s for some time now, but we finally got a chance to meet while Dan was giving the presentation that we are about to showcase on this episode. I will let […]
    Alex Glenn
  • How Unbounce Built and Scaled their Partner Program w/ Ty Lingley July 30, 2019
    Today we go deeper into partnerships - if you haven’t listened to the first few segments on partnerships with Jay from Forrester.com, Bryn from Partnerstack.com and Sunir from the Cloud software association, check those out after you hear this episode…  View the presentation: https://automated.af/automated-sales-and-marketing-processes/podcast-how-unbounce-built-and-scaled-their-partner-program/ My guest today is Tyrone Lingley, the Director of Partnerships at […]
    Alex Glenn
  • Through-Channel Marketing Automation (TCMA) with Jay McBain June 26, 2019
    Today we continue with our series of episodes on partner programs and how marketing automation is handling the scale of channel programs for thousands of software companies globally.  Read the full article and notes >>>  Forrester predicts the through-channel software market to grow to $1.18 billion by 2023. This market includes 10s of thousands of […]
    Alex Glenn
  • Onboarding Automations - The Strategies that work, and those that don't. w/ Wes Bush June 12, 2019
    Whether you are a SaaS company needing to register new users effectively, or anyone with a registration page on your website, effective communication with those who are just being introduced to your product/brand for the first time is key. How much automation is too much?  Onboarding differences for freemium vs paid plans? Whether or not […]
    Alex Glenn
  • President of Cloud Software Assoc. Shares - How teams can ensure stable and comprehensive stack oversight in today’s ecosystem May 22, 2019
    Hello everyone and welcome back to the podcast where we unpack the components, dilemmas and strategies of tech stack capabilities with founders and leaders across all industries who have created a process or tool to better your business by way of automation.  Today I am joined by the Former Head of Platform at Freshbooks, CEO […]
    Alex Glenn
  • The New World Of Partner Programs - Stack, Strategy and Execution w/ Founder of Partnerstack.com May 8, 2019
    Today we are going to discuss the new world of partnership strategy - specifically in the vertical of Partner Relations Management and PRM software like that of today’s guest - Founder of Partnerstack.com (formerly Growsumo.com), Mr. Bryn Jones. If you are looking to start/scale or simply determine if a partner program is right for you, […]
    Alex Glenn
  • Should Technology Lead People Decisions, or Should People Lead Technology Decisions? w/ Jessica Minasian April 22, 2019
    Last week, Jessica (Founder of Magnetic Hype) and I were chatting about how her clients and colleagues go about building, and hiring for management of, their future tech stacks - what pain points, mistakes and dilemmas her and I see and experience most often. For the full episode notes and links, check out the article […]
    Alex Glenn
  • 5 Questions To Answer Before Choosing A CRM - Mastermind Discussion April 1, 2019
    We've all been in CRM hell. Whether it's: Trying to determine if you even need a dedicated CRM, Navigating the numerous options to choose the right CRM for you, Dealing with integrations, Or are having to rip out your current CRM after making the wrong choice.  You hated it and wish you had help avoiding […]
    Alex Glenn
  • What It Takes To Scale a SaaS ‘Platform’ - Lesson's Learned From Co-Founder of Reply.io March 25, 2019
    Full episode notes and links >> Lee and Reply.io started a few years ago with $0 in funding and an ok product. After initial groundwork and a few hires, they raised a seed round of $400K and went to work on product and sales process. Today they are highly-profitable with 60 team members, fully distributed […]
    Alex Glenn
  • [Part 2] Recruiting Strategy - The Automation by Steven Lu & Alex Glenn February 22, 2019
    View details of this automation here >>> It’s time for the second part of our two-episode segment on tech-enabled recruitment. In this episode, we get tactical and even showcase a specific automated process for discovering, enriching, and serving an automated multi-touch cold outreach campaign to candidates and ensuring the entire process is synced with your […]
    Alex Glenn
  • [Part 1] Tech-Enabled Recruiting - w/ Ryan Leary and Alan Walker... February 22, 2019
    Today, we aim to give hiring teams and recruiters some valuable content in the form of a two-part episode:  Part one (this episode) features Ryan Leary, the CMO of Recruiting Daily, and Mr. Alan Walker, founder/CEO of Udder - which helps companies enable talent technologies in hiring processes. Between Alan and Ryan, we have the […]
    Alex Glenn
  • [SHORT VERSION] The Holy S#!T CRM Deep-Dive Mastermind! February 7, 2019
    **This is the SHORT version - not including pricing + future of CRM. If you are interested in the entire recording - go ahead and listen to the previous episode... Read more here: https://automated.af/automated-sales-and-marketing-processes/which-crm-is-best-for-smb-companies-copper-or-hubspot/ Today is a special type of episode called a Mastermind discussion where I invite more than one participant to have an […]
    Alex Glenn
  • The Holy S#!T CRM Deep-Dive Mastermind! [FULL VERSION] February 7, 2019
    **THIS IS THE FILL VERSION w/ pricing + business models + future... If you are only interested in the what and how of CRM choice, listen to the shorter version [PART 1] published next... Read more here: https://automated.af/automated-sales-and-marketing-processes/which-crm-is-best-for-smb-companies-copper-or-hubspot/ Today is a special type of episode called a Mastermind discussion where I invite more than one […]
    Alex Glenn
  • Optimizing For Speed In Complex Marketing Stacks w/ Jessica Minasian February 1, 2019
    In this episode, we go upstream and shed some light on the world of enterprise tech stacks and marketing automation system.  We discuss:  Tech stack speed optimization. Maintenance and integrations... And where is automation going. Read and download the automation for this episode here >>> My guest today, Jessica Minasian, is the Chief Automation Architect […]
    Alex Glenn
  • Establishing a Data-Driven Organization with the CEO of Simon January 18, 2019
    Simon Data in New York City - which is now at around 75 people and growing rapidly - but because of his extensive background in data:  Jason received his BS from Cornell in Computer Science. Then went on to gain his PhD from the University of Texas in Machine learning, data mining and statistics. After […]
    Alex Glenn
  • Options and Methodologies for Building Scalable Marketing Automation Systems January 1, 2019
     In this episode, I’m joined by my colleague and fellow marketing-automation enthusiast Mark Colgan to provide an in-depth look at the pros/cons of available options and our methodologies for creating scalable automation systems.  We each work with founders and teams at very stages in their marketing and sales automation builds, and have each noticed the […]
    Alex Glenn
  • The Truth About Engagement Pods December 24, 2018
    Engagement pods are established amongst colleagues in an effort to further the reach of each others' content/brand by ensuring comments, likes, upvotes and shares of said content. You all will have mixed sentiments over this topic - either understanding there is a reason for everything popular, or anti-any shortcut (regardless how harmless to society). In […]
    Alex Glenn
  • White Labeling API Integrator Platforms, w/ The CEO of Integry December 13, 2018
    In this episode, we continue our deep-dive into the world of API Integrations for your product and between your product and the thousands of other apps out there. The founder/CEO of Integry joins us to discuss this world and how he created Integry after running into the issues we get into on the show. Learn […]
    Alex Glenn
  • The Web Is Yours - Putting API's In Everyone's Hands w/ Phantom Buster November 30, 2018
    The CEO of Phantom Buster, Guillaume Boiret, joins me to discuss how they're changing the way we interact with websites to get our jobs done. This is one of my favorite discussions 🙂 Learn more about API Integrators: https://automated.af/automated-sales-and-marketing-processes/api-inegrators-review-comparison/ --- Support this podcast: https://anchor.fm/marketing-automation/support
    Alex Glenn
  • A Lesson In Democratization Of The Entire Internet... With Jan from Apify November 26, 2018
    Jan is a software engineer and computer scientist by trade. He has worked on dozens of projects in all kinds of environments. Oh, and he has his PhD in Artificial Intelligence... On this episode, Jan and I discuss why we are all owners of the web. And therefore, should all have the tools to master […]
    Alex Glenn